How to Write a Great Facebook Ad Description?

(Please share this with agents and use it for yourself in giving recommendations to agents when want to run their Facebook Ads)


  1. Create an Attractive Headline

(Put yourself in the audience’s shoes and create a headline that will capture their attention!)

Example: Your Neighbor’s House is for sale!


  1. Define the Ad

(You need to let ad viewers know the main message you want to communicate through this ad)

Example: Do you want to see how much your neighbor’s house is listed for?


  1. Include the Best Features

(Tease them with general info, tell them everything so they will need to click on the link to landing page.)  

Example: This home has been upgraded with state-of-the-art kitchen appliances and it had the interior designers praise it for its trendy selection of the flooring!


  1. Include a Call to Action and Insert Link

(Order the audience to click on the landing page link and convince them it is worth seein)

Example: Click on this link to see the amazing work that was done on this listing: <link for landing page>


Facebook Ads Hall-of-Fame

(Please share ad descriptions that you think is good with everyone. Please write on the top on the category of this Facebook Ad; Open house, I have Buyer, Just Listed, Just Sold or others)


  1. Open House

Agent: Paul Young

Your neighbor’s house is for sale! Do you want to see it? 
Open House Saturday and Sunday 1:30PM – 4:30PM, bring your friends and family too!
Just Listed with 4 stunning bedroom detached home in Woodbury Irvine

To see how much it is listed for, click on this link:<


  1. Type: Just Sold


Guess the price your Neighbor’s house was sold for! 

Sold in 1 month, this Charming one-story home is located in the heart of Rowland Heights and walking distance to Rowland High school.

Minutes away from supermarkets, shops, restaurants, banks and much more. Easy access to #60/57. 

I help my clients sell fast at the highest price possible, to see how much it was sold for, click on this link: <landing page link> 


  1. Type: I have a Buyer

Agent: Lorenz Huang

Are you a current homeowner in Brea or Yorba Linda? 

I am currently representing a family with two beautiful children looking to purchase a home in Brea or Yorba Linda. 

They are looking for a single-family home with 4 bed, 3 bath up to 3,000 square foot. If you have plan to sell this is a great opportunity for you. 

My client is pre-approved and willing to pay3% – 5% above market price for a home with an excellent school district.  

To view my clients’ pre-approval letter, click this link: <landing page link>


  1. Type: Just Listed

Agent: Crystal Chen

Would You Buy This House?

You now have a chance to own this Spectacular home!

It comes with an unimaginable Ocean View that will wow you!

This home features a spacious living room leading to the backyard entertaining areas with a variety of entertainment structures!

Click on the “learn more” button below to see exclusive info about this listing!